Tariffs Are the New Normal: Boardrooms are Finally Demanding a Pivot to Real-Time Supply Chain Orchestration – by Mark Morgan, Kinaxis
Logistics Viewpoints
JULY 10, 2025
When the latest wave of U.S. tariffs hit, some companies scrambled. Others had already pressure-tested their supply chain strategies for moments like this. Today, disruptions – whether from trade policy, labor strikes, extreme weather, or geopolitical instability – aren’t the exception. They’re the norm. That’s why real-time supply chain orchestration is no longer a nice-to-have.
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