Consumers and Retailers Have Embraced Omnichannel Operations
Enterra Insights
SEPTEMBER 30, 2022
McKinsey & Company analysts conclude, “For most US consumers, the answer seems to be ‘both.’ And — in what could be boon or bane for manufacturers and retailers — today’s consumers are quite willing to abandon their once-preferred brands in favor of new ones that offer value or novelty.”[1] during 2020.
Let's personalize your content