Omnichannel Retailers Leverage Optimization for Order-Promising
Logistics Viewpoints
JANUARY 1, 2024
This meant that retailers were not maximizing their profitability. For example, look to fulfill from the closest store location to the consumer first, but if not all the ordered items can be fulfilled from this location, then fulfill from this the e-commerce warehouse. That is changing. A customer can of course buy goods in a store.
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