Enterra Insights
SEPTEMBER 30, 2022
.”[1] Most retailers seem to agree with that conclusion and, as a result, they have invested a lot of time and money into bolstering their omnichannel operations in order to serve consumers where and when they shop. The Omnichannel Consumer. The Omnichannel Retailer. ” That’s true across the retail sector.
Enterra Insights
JANUARY 31, 2023
As consumers settle into more normalized routines, it’s fair to ask what the future of omnichannel grocery shopping looks like. ”[1] In this article, I want to focus on the e-commerce portion of omnichannel grocery sales and the numerous innovations taking place in that space. Gender Differences.
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ToolsGroup
MARCH 3, 2021
When you’re perusing luxury handbags online, or testing which cocktail dress suits you the best, you probably don’t pause to consider all the supply chain complexities and analytics required to ensure the fashion items you’re craving are in-stock. This picture is further complicated with the adoption of omnichannel models.
Enterra Insights
MAY 26, 2022
Although retailers still talk about the digital path to purchase as an alternative to the traditional shopping journey, the lines between paths to purchase have blurred. With all generations getting more comfortable on the digital path to purchase, most retailers have adapted to this new reality and are pursuing omnichannel strategies.
Enterra Insights
JULY 14, 2020
Consumer behavior, even before the pandemic, was moving steadily towards the digital path to purchase. The pandemic forced many consumers to make purchases online that they normally would have completed in stores. However, since then, the industry has been flipped on its head. The pandemic only made things worse.
Enterra Insights
NOVEMBER 4, 2020
Even before the coronavirus pandemic closed physical stores and forced consumers online, they were journeying on the digital path to purchase in increasing numbers. “Customers are increasing their appetite for omnichannel commerce as the pandemic continues,” writes journalist Jacqueline Barba ( @JackieBarba1 ). ”[2].
Logistics Viewpoints
JUNE 1, 2023
Recessionary environments cause disruptions in the manufacturing industry around the globe, leading to long lead times, shortages, rising prices, and complications in transportation lines. This means they are more likely to focus on value and affordability and change their priorities and brand preferences when making purchases.
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