Understanding the Profitability of Omnichannel Retail is a Problem
Logistics Viewpoints
NOVEMBER 20, 2023
As ecommerce grew at double digit rates, while in store sales grew at less than the rate of inflation, retailers were looking for a way to turn their stores into a competitive weapon. As a result of this, the market for omnichannel order management (OOM) systems grew briskly. Then came Covid. Then came Covid.
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