Omni-Channel’s Ripple Effect on Transportation
SEPTEMBER 27, 2016
Indeed, by 2002, Best Buy was saying more than half of its customers were checking its website before coming to the store. When Transportation Optimization and New Shopping Behaviors Collide One needs to go back to the early 2000s to see green shoots of modern omni-channel retail. While web-based e-commerce began in the late 90s, consumer and retailer appetites didn’t get whetted for omni-channel experiences until the early part of the last decade.