2019 Manufacturing Procurement Omnichannel Procurement Analytics 
Enterra Insights
JULY 14, 2020
Consumer behavior, even before the pandemic, was moving steadily towards the digital path to purchase. The pandemic forced many consumers to make purchases online that they normally would have completed in stores. ” That doesn’t mean they aren’t using the digital path to purchase — because they are.
Enterra Insights
MARCH 27, 2019
Retailers have always been curious about the paths consumers take when they decide something needs to be purchased. When the Internet and World Wide Web introduced consumers to online shopping (aka e-commerce), the path to purchase became much more complex. Today the digital path to purchase is growing in importance. ”[2].
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Enterra Insights
APRIL 18, 2019
Even when a consumer concludes making an in-store purchase is their best option, they are likely to have used their smartphone to search for other options or to compare prices. The digital path to purchase is becoming the norm for many consumers and both retailers and manufacturers are taking notice. ”[2]. ”[2].
Enterra Insights
MAY 31, 2019
To meet changing consumer behavior, retailers are finding omnichannel strategies essential. ” We know that data helps retailers and manufacturers learn more about us as consumers; but, we often forget that data also allows consumers to learn more about the products being offered to them. Changing consumer behavior. ”[5].
Enterra Insights
JULY 20, 2021
She reports, “Customer counts at overall stores surged 43.2% for that same period in 2019, says mobile-device location data from foot-traffic analytics firm Placer.ai. ” Even if foot traffic reaches pre-pandemic levels, more consumers have discovered the convenience of the digital path to purchase. ”[3].
Cathy Roberson
MAY 3, 2021
Manufacturing is gaining steam not only in the US but around the world as businesses return to a COVID-19 type of redefined normalcy. According to IHS Markit, March US purchasing manager’s index (PMI) was the second strongest since data collection began in May 2007. In 2019, it re-acquired HD Supply, a company it sold in 2007.
Enterra Insights
DECEMBER 26, 2019
”[1] In simpler times, shoppers would return items to the stores in which they were purchased — often exchanging them for other items (a win-win for both the consumer and the retailer). More than 40% of retailers have seen an increase in ‘intentional returns’ in the past year, according to an earlier report from Brightpearl.”
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