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Omnichannel Operations After the Pandemic

Enterra Insights

Consumer behavior, even before the pandemic, was moving steadily towards the digital path to purchase. The pandemic forced many consumers to make purchases online that they normally would have completed in stores. ” That doesn’t mean they aren’t using the digital path to purchase — because they are.

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Freight Data Trends for 2019 and How a TMS Will Grow in Value

GlobalTranz

The application of data can help shippers gain control of shipping costs and make informed decisions, and the top freight data trends for 2019 exemplify how the use of a transportation management system (TMS) can further this cause. As omnichannel shopping becomes the standard for consumers, the use of freight data will excel.

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Trends 2019: Retail

Enterra Insights

Omnichannel. The importance of the supply chain to the retail sector is mirrored in the rise of omnichannel operations. If your site is down or your product count is off — they’ll be moving to the next retailer who has their omnichannel experience together. ”[3]. Cognitive computing. ” Automation.

Trends 100
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Empowered Consumers Require Omnichannel Strategies

Enterra Insights

To meet changing consumer behavior, retailers are finding omnichannel strategies essential. ” Omnichannel strategies can help meet consumer demands. Myerson ( @Paul_A_Myerson ), a supply chain instructor at Monmouth University, insists omnichannel operations are the new retail reality. Invest in technology and analytics.

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Whatever You Want to Call It, Omnichannel is All About the Customer

Enterra Insights

In a recent article, Jason Rosing ( @JasonRosing ), a founding partner of Veridian, asked a surprising question, “Is omnichannel dead, dying, or thriving?”[1] After all, he notes, “Omnichannel is everywhere!” ” I’m not sure how confusing the concept of omnichannel operations is. ”[2].

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Omnichannel Focus on BOPIS

Enterra Insights

In the retail world, BOPIS stands for Buy Online Pick-up In Store and for some retailers it has become the heart of their omnichannel strategy. Online orders would be fulfilled through distribution centers, while in-store purchases would be fulfilled with whatever inventory was on the shelves. ” Speed. ” Footnotes. [1]

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Omnichannel Operations Benefit from Cognitive Computing

Enterra Insights

Even when a consumer concludes making an in-store purchase is their best option, they are likely to have used their smartphone to search for other options or to compare prices. The digital path to purchase is becoming the norm for many consumers and both retailers and manufacturers are taking notice. Downstream omnichannel challenges.