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Paving the Digital Path to Purchase

Enterra Insights

The past couple of years has been a remarkable time for e-commerce as more and more consumers have discovered the digital path to purchase. Across industries and regions, people prioritized essentials and reduced impulse purchases. worldwide in 2020, according to eMarketer.”[1] worldwide in 2020, according to eMarketer.”[1]

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Consumers Are in Charge of the Digital Path to Purchase

Enterra Insights

Although retailers still talk about the digital path to purchase as an alternative to the traditional shopping journey, the lines between paths to purchase have blurred. With all generations getting more comfortable on the digital path to purchase, most retailers have adapted to this new reality and are pursuing omnichannel strategies.

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What Do You Mean By Supply Chain Visibility?

Logistics Viewpoints

ARC Advisory Group did a study on the supply chain collaboration network (SCCN) a couple of years ago. ARC considers real-time visibility solutions, like the one from FourKites, one type of SCCN solution. In that study, FourKites 2021 revenues were estimated to be $65 million. The solutions reduce fines.

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Supply Chain Performance Declined In the Last Decade. The Question is Why?

Supply Chain Shaman

Commercial and operating teams in manufacturing organizations greater than 5B$ in annual revenue were more aligned in 2007, at the beginning of the recession, than in 2020, the start of the pandemic. The myopic focus on IT standardization resulted in the purchase of technology, but not value delivery. Belief in efficient procurement.

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5 Essential Pieces of a Prospecting Solution

Is your team focused on building a reliable tech stack for 2020? As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. Five essential features to consider when assessing the vendor landscape.

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Why Agile Procurement is Essential for CPOs in 2020

Jaggaer

His insights are numerous, and can all be heard in his full podcast episode, but among them is his main focus in 2020, the opportunity presented by agile procurement. Bartolini’s view of modern procurement is one of an industry at a crossroads. However, he finds hope in how procurement has adjusted in the recent past.

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Pillars Supporting the Digital Path to Purchase

Enterra Insights

Even before the coronavirus pandemic closed physical stores and forced consumers online, they were journeying on the digital path to purchase in increasing numbers. e-commerce activity was up more than 30% from the beginning of March through mid-April 2020, compared to the same period the previous year.”[1] … In the U.S.,