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The Problem with Retail Promotions: Diminishing Returns of Discounting in a Promo-Saturated Market

ToolsGroup

Retailers rely heavily on promotions, which can account for between 10% and 45% of their total revenues, according to research from Boston Consulting Group. In today’s dynamic retail landscape, promotions are undeniably a potent tool for driving sales and customer engagement.

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Cognitive Technologies are Enhancing Customer Service

Enterra Insights

Minkow reports her company’s top ten retailers this year are: Target, Apple Store, Sephora, Home Depot, DSW, Levi Strauss, Nike, Walmart, American Eagle, and Ulta. ” Complicating this challenge is the fact that consumers can easily hop on and off the digital path to purchase. That isn’t always easy. ”[4].

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Mobile is the Link Between CPG Online and In-Store Sales

Enterra Insights

” For many consumers, the most important touch point they have on the digital path to purchase is their smartphone. The Mobile Phone Touch Point For years, the digital path to purchase has moved increasingly from personal computers to mobile technologies. In the mobile arena, the smartphone is clearly the dominant player.

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Causal Artificial Intelligence and Supply Chain Performance

Enterra Insights

With the maturation of artificial intelligence (AI) systems, predictive analytics have grown in importance. The difference between traditional forecasting and predictive analytics is granularity. In contrast, forecasting provides overall aggregate estimates, such as the total number of purchases next quarter.

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Trends 2023: Retail

Enterra Insights

Jocz noted, “Purchases depend on consumers’ having disposable income, feeling confident about their future, trusting in business and the economy, and embracing lifestyles and values that encourage consumption. Journalist Audrey Kemp reports that changing consumer behavior has permanently affected omnichannel operations.

Trends 130
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Top Supply Chain Challenges for CPG companies in 2023

Logistics Viewpoints

End-to-end supply chain visibility, planning, and execution support software are critical in agile supply chain performance. CPG companies that utilize an autonomous supply chain technology see a reduction in their inventory and cost and an increase in revenue.

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Who Should Be In The Winner’s Circle?

Supply Chain Shaman

On a cold Boston winter day, I slipped into my seat on a back row in a packed conference room at AMR Research. I struggled to manage myself as I settled in elbow-to-elbow with the group to listen to the presentation. I struggled to manage myself as I settled in elbow-to-elbow with the group to listen to the presentation.

Gartner 243