article thumbnail

The Problem with Retail Promotions: Diminishing Returns of Discounting in a Promo-Saturated Market

ToolsGroup

Retailers rely heavily on promotions, which can account for between 10% and 45% of their total revenues, according to research from Boston Consulting Group. In today’s dynamic retail landscape, promotions are undeniably a potent tool for driving sales and customer engagement.

article thumbnail

Cognitive Technologies are Enhancing Customer Service

Enterra Insights

Haas and his colleagues explain, “For many companies, helping consumers make purchase decisions by delivering relevant content throughout the buying cycle is a top priority. ” Complicating this challenge is the fact that consumers can easily hop on and off the digital path to purchase. That isn’t always easy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Emma – The Sleep Company Selects ToolsGroup Supply Chain Planning Software to Support Growth

ToolsGroup

MUNICH & BOSTON — 23. November 2021 — ToolsGroup, a global leader in supply chain planning and optimization software, has been selected by Emma – The Sleep Company to support its goal of creating a resilient, intelligent supply chain process to accommodate the company’s rapid growth. On July 1, 2020, Franz Haniel & Cie.

article thumbnail

Trends 2023: Retail

Enterra Insights

Jocz noted, “Purchases depend on consumers’ having disposable income, feeling confident about their future, trusting in business and the economy, and embracing lifestyles and values that encourage consumption. For purchases beyond everyday essentials, meanwhile, the store serves more as a showroom for inspiration and ‘retailtainment’.

Trends 130
article thumbnail

Mobile is the Link Between CPG Online and In-Store Sales

Enterra Insights

” For many consumers, the most important touch point they have on the digital path to purchase is their smartphone. The Mobile Phone Touch Point For years, the digital path to purchase has moved increasingly from personal computers to mobile technologies. In the mobile arena, the smartphone is clearly the dominant player.

article thumbnail

The Benefits of Using Purchase Order Software

ProcurePort

A purchase order is an initial offer by a buyer to the seller, indicating the quantities, types, quality, and agreed prices for products or services. The purchase order is used to control spend, and provide an overview of all the requested supplies and their product details.

article thumbnail

Causal Artificial Intelligence and Supply Chain Performance

Enterra Insights

In contrast, forecasting provides overall aggregate estimates, such as the total number of purchases next quarter. For example, forecasting might estimate the total number of ice cream cones to be purchased in a certain region, while predictive analytics tells you which individual customers are likely to buy an ice cream cone.”[1]