L’Oréal: A Case Study in Supply Chain Excellence
Supply Chain Shaman
OCTOBER 5, 2018
L’Oréal’s global strategy embraces globalization with a keen focus on the customer. This case study is the best example we have seen of a customer-centric supply chain. The Company’s strategy is to acquire brands developed on a local or regional scale and then bring them to a global scale in a short period of time.
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