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Consumers and Retailers Have Embraced Omnichannel Operations

Enterra Insights

And — in what could be boon or bane for manufacturers and retailers — today’s consumers are quite willing to abandon their once-preferred brands in favor of new ones that offer value or novelty.”[1] The Omnichannel Consumer. The Omnichannel Retailer. ”[2] Yes, consumers can be difficult to figure out. during 2020.

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Consumer Packaged Goods Manufacturers and Consumer-centric Supply Chains

Enterra Insights

Consumer packaged goods (CPG) manufacturers and their end-customers constantly engage in a complicated dance that has no choreographed steps. Sometimes CPG manufacturers take the lead and sometimes consumers take the lead. When retailers join in — which is most of the time — dance steps become even more complex. ”[3].

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The Dire Need for Data Automation in the Manufacturing Industry | AFFLINK

AFFLINK

Automation in manufacturing can help be the driving force to lift some of the burden felt by many distributors across the globe. Unpredictable Consumer Demand Trends Traditionally, organizations got away with loose forecasting and just-in-time (JIT) inventory management to match production to consumer demands.

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Omnichannel Operations Benefit from Cognitive Computing

Enterra Insights

Even when a consumer concludes making an in-store purchase is their best option, they are likely to have used their smartphone to search for other options or to compare prices. The digital path to purchase is becoming the norm for many consumers and both retailers and manufacturers are taking notice. ”[2]. ”[2].

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Consumers Are in Charge of the Digital Path to Purchase

Enterra Insights

Although retailers still talk about the digital path to purchase as an alternative to the traditional shopping journey, the lines between paths to purchase have blurred. With all generations getting more comfortable on the digital path to purchase, most retailers have adapted to this new reality and are pursuing omnichannel strategies.

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Network Visibility and Supply Chain Planning Work Better Together

Logistics Viewpoints

There are just a few suppliers that offer both solutions – E2open, Infor, Kinaxis, One Network, and SAP. It is just visualized differently. The plans are made at a daily level, and then rolled up into the time horizon a planner wants to see. There is a vintage television commercial for Reese’s Peanut Butter cups.

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Megatrends Shaping Supply Chain Innovation

The Logistics & Supply Chain Management Society

Port congestion, capacity constraints, large increases in rates across all modes, labour shortages and long delays in shipments—these are just some of the operating realities supply chain and logistics professionals face today. Do you know where the manufacturing facilities of your suppliers (and their suppliers) are physically located?