Tariffs Are the New Normal: Boardrooms are Finally Demanding a Pivot to Real-Time Supply Chain Orchestration – by Mark Morgan, Kinaxis
Logistics Viewpoints
JULY 10, 2025
As one supply chain executive put it: “We don’t see tariffs as a temporary challenge anymore; it’s just another variable to manage in real time.” Accenture research shows that organizations with next-generation, AI-enabled supply chains are 23% more profitable than their industry peers.
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