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Consumers Are in Charge of the Digital Path to Purchase

Enterra Insights

Although retailers still talk about the digital path to purchase as an alternative to the traditional shopping journey, the lines between paths to purchase have blurred. Nevertheless, they are having to adjust to the fact that customers are now more in charge of their purchasing journey. ”[2].

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ToolsGroup Ranked Top in Three FeaturedCustomers Award Categories

ToolsGroup

FeaturedCustomers is the leading customer success content marketing platform for B2B business software and services, helping potential B2B buyers make informed purchasing decisions through vendor-validated content. Only 15 companies met the criteria needed to be included in the Spring 2023 Demand Forecasting Software Customer Success Report.

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Lifting The Gray Curtain

Supply Chain Shaman

As Allyson presented her story of working for multiple consumer products companies, with very advanced technologies (demand sensing, advanced automation of forecasting, data lakes and descriptive analytics), she spoke of why at the end of the day, the most important technology that she uses is Excel. Using Analytics In the World of Gray.

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Cognitive Technologies in the Retail Space

Enterra Insights

Although every economic sector undergoes constant change, the retail sector has probably seen more changes in a shorter period of time than most other sectors. With all of the changes in the retail environment and the continued shift away from conventional technologies, cognitive computing in retail is becoming increasingly important.”[1]

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How To Use The Days Sales of Inventory (DSI) Metric

Unleashed

Here explain what DSI is, how to use it, and why it’s crucial to track this metric in your business – whether you’re a retailer, manufacturer, wholesaler or distributor. Learn more: Inventory Accounting – A Free Video Guide for Accountants & Advisors What is Days Sales of Inventory (DSI)?

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Relieving Consumer Pain Points on the Digital Path to Purchase

Enterra Insights

As Tom Standage ( @tomstandage ), editor of The Economist ‘s ‘ The World in 2021 ‘, reminds us, the digital path to purchase is increasingly becoming the customer journey of choice. ”[2] Were that survey conducted today, I suspect an even larger number of consumers would report losing confidence in the supply chain.

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Consumer Credit, Generation Z, and the Consumer Packaged Goods Sector

Enterra Insights

During this period of changing consumer behavior, retailers experienced an inventory mismatch and inflation reared its ugly head. Fortunately, the deep recession that many economists predicted didn’t emerge. ” It also means that many of their purchases will be made through social channels. How long can that continue?”

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