Relieving Consumer Pain Points on the Digital Path to Purchase
Enterra Insights
JULY 30, 2021
As Tom Standage ( @tomstandage ), editor of The Economist ‘s ‘ The World in 2021 ‘, reminds us, the digital path to purchase is increasingly becoming the customer journey of choice. Part of the change includes finding alternate sources of supply to meet demand more quickly or keeping more stock of certain items on hand.
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