Omnichannel Operations can make Frenemies of Retailers and Suppliers
Enterra Insights
JULY 11, 2018
In the business world, omnichannel operations are creating frenemous relationships between retailers and suppliers. ” At the very least, DTC activity, as part of a larger omnichannel strategy, sets the stage for retailers and manufacturers to become frenemies. These are perilous times for retailers. Footnotes. [1]
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