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Consumer Goods: A Formula for Service, Speed, & Brand Success

Logility

The consumer goods industry may have experienced tremendous growth, but figuring out what consumers want is an ever-evolving puzzle. From where they shop and how frequently they buy to what price points entice them, consumer behaviors have been challenging to predict over the past year.

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Freight Procurement is a Different Game

Logistics Viewpoints

Procuring transportation for freight is much different than any other procurement category. Transportation procurement needs to support both customer service and a company’s internal supply chain goals. One master of freight procurement is Kyle Masters. Simmons Foods Simmons Foods is a farm to fork poultry manufacturer.

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Will Consumer Goods Be Stronger from the Pandemic?

Supply Chain Game Changer

Consumer goods article and permission to publish here provided by Wouter Nederkoorn. We all know and regularly purchase Fast-Moving Consumer Goods (FMCG, often also referred to as Consumer Packaged Goods, or CPG). In some regions the lockdown period caused a boom in the purchase of FMCG products.

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Metcalf’s Law Does Not Apply to Supply Chain Management

Logistics Viewpoints

MSCN solutions provide supply chain visibility, network-based applications, and network analytics across an extended supply chain. MSCN solutions have distinctive advantages when it comes to supplier onboarding, communication, partner management, and being able to provide unique analytics.

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Retail After Covid, Part 2: How Retail Is Changing

Enterra Insights

The staff at Consumer Goods Technology (CGT) explains, “If 2020 was a Dickens novel about consumer goods, it might be called a tale of two categories: essential and non-essential. The former saw the better of times in which the belief in their products gave consumers hope. on a two-year basis. ”[3].

Retail 100
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Omnichannel Operations After the Pandemic

Enterra Insights

Consumer behavior, even before the pandemic, was moving steadily towards the digital path to purchase. The pandemic forced many consumers to make purchases online that they normally would have completed in stores. ” That doesn’t mean they aren’t using the digital path to purchase — because they are.

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Data is Essential for CPG Success

Enterra Insights

From demand planning to manufacturing to trade promotion optimization, data is essential for almost every aspect of consumer packaged goods (CPG) company operations. … With an ever-complex consumer purchasing path, it can be difficult for a brand to know where exactly to adjust their efforts. ”[2].

Data 100