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Paving the Digital Path to Purchase

Enterra Insights

The past couple of years has been a remarkable time for e-commerce as more and more consumers have discovered the digital path to purchase. Across industries and regions, people prioritized essentials and reduced impulse purchases. ” Paving the digital path to purchase (i.e., worldwide in 2020, according to eMarketer.”[1]

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6 Essential Procurement Training Courses for Professionals: How To Begin and Advance Your Career in Procurement

SCMDOJO

In today’s fast-paced and competitive business landscape, organizations across industries are realizing the immense value of effective procurement practices. Procurement professionals play a vital role in driving operational efficiency, cost savings, and strategic decision-making. But how do you get started? Do not worry!

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Demand Planning Software: Your Comprehensive Guide 

Logility

That’s why it’s essential to be sure you’re equipping your organization with the right demand planning software. When you choose the right solution, you can stay ahead of fluctuations in customer demand, achieve high levels of forecast accuracy, handle seasonality, and drive collaboration across supply chain stakeholders.

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Iron Sustainability into All Tiers of Your Apparel Supply Chain

Logility

9 critical tips for increasing supply chain sustainability in the apparel industry. Building sustainability into the apparel supply chain requires working with both first-tier and lower-tier suppliers. Traceability solutions can help improve sustainability throughout the apparel supply chain. Key Takeaways.

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Top 6 Retail Trends & Supply Chain Planning Challenges in 2023

Logistics Viewpoints

The increasing need for constantly analyzing these trade-offs across the supply chain networks has highlighted the need for digital twins and what-if capabilities in network design solutions. This means they are more likely to focus on value and affordability and change their priorities and brand preferences when making purchases.

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The Digital Path to Purchase becomes a Digital High Street

Enterra Insights

Daphne Howland ( @daphnehowland ) reports, “As stores were forced to close, digital sales were expected to take over. ”[1] As a result of increased ecommerce, the digital path to purchase has become a high street for retail sales. ” It may be less than ideal, but on the digital path to purchase, the consumer rules.

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Keeping Up with Consumers

Enterra Insights

.” In order to understand consumers better, companies need to leverage a cognitive technology solution, like the Enterra Shopper Marketing and Consumer Insights Intelligence System , which can capture and analyze the myriad variables affecting consumer behavior. ” Consumers are still spending. YoY in January in the U.S.,