Relieving Consumer Pain Points on the Digital Path to Purchase
Enterra Insights
JULY 30, 2021
As Tom Standage ( @tomstandage ), editor of The Economist ‘s ‘ The World in 2021 ‘, reminds us, the digital path to purchase is increasingly becoming the customer journey of choice. ”[5] Having goods on-hand, however, is only part of the solution to addressing consumer pain points. … SAP polled 1,000 U.S.
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