Do You Play a Role in Innovation?
Enterra Insights
OCTOBER 8, 2021
“All the world’s a stage,” wrote William Shakespeare, “and all the men and women merely players. They have their exits and their entrances, and one man in his time plays many parts.”[1] Although Shakespeare was writing about life in general, he could have been writing about the roles people play in the innovation process. Over the years, innovation gurus have identified a number of different roles (or personas) people play on innovation teams.
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