Social Commerce Guide: How Social Shopping Is Driving Record Growth
ShipBob
APRIL 22, 2022
In recent years, social media platforms have begun rolling out more robust native purchasing capabilities. Social media itself has been a driving force for brand discovery for many years now, but that final step of completing a purchase has historically happened on a retailer’s website or app. Social commerce aims to give users a frictionless experience that makes it easier than ever to make a purchase without ever leaving the social environment.
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