Consumers and Retailers Have Embraced Omnichannel Operations
Enterra Insights
SEPTEMBER 30, 2022
One retail sector that witnessed a dramatic rise in online purchases during the pandemic was the grocery sector. Analysts from Chicory note, “The grocery shopper’s path to purchase from digital to in-store and other online environments has always been obscure.”[2] The Omnichannel Consumer. The Omnichannel Retailer.
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