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The Revenue Engine with Kara Smith Brown

The Logistics of Logistics

About Kara Brown A prominent thought leader in B2B go-to-market strategy, Kara Smith Brown is CEO of LeadCoverage, the pioneering consultancy transforming approaches to PR, demand generation and marketing across the supply chain, heavy industrial, and tech sectors. Today LeadCoverage is an Inc. 5000 company and continues to grow.

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What Georgia-Pacific Is Doing With Causal AI Is Remarkable

Logistics Viewpoints

Mike Carroll, a vice president at Georgia-Pacific, and Ron Norris, director of innovation at GP While Generative AI has sparked great excitement, a form of artificial intelligence called Causal AI might offer much greater potential. Georgia-Pacific (GP) has demonstrated an application of Causal AI to dramatically improve touchless commerce.

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Build Political Capital to Drive Supply Chain Planning Success

Supply Chain Shaman

And how can supply chain planning help? In one project, I am interviewing over fifty supply chain leaders on their perceived impact of advanced planning, what makes a good plan, and how effectively they use the technology. I am also writing the new edition of the Supply Chains to Admire.

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Thirteen Years a Blogger

Supply Chain Shaman

For over a decade, since founding Supply Chain Insights in 2012, I have pounded the keyboard, asking business leaders to think more holistically about the impact of supply chain decisions on the firm’s value, the improvement of a value chain, and the impact on the environment. Thirteen years. Change is Hard.

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The Saga of Supply Chain Innovation

Supply Chain Shaman

As supply chain leaders face heightened demand uncertainty and extreme supply chain disruption, the answer is not going to come from Silcon Valley. Big Tech innovation did very little to improve supply chains, but the implications of these layoffs loom large adding another layer to the current disruption.

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The Tale of the Gartner Supply Chain Planning Magic Quadrant and Minestrone Soup

Supply Chain Shaman

Self-congratulations notes abounded this week as vendor-after-vendor shared their rankings on the Gartner Magic Quadrant for Supply Chain Planning. I believe that the Gartner Magic Quadrant is a barrier to progress in supply chain planning, and that vendors that rally in support have a false sense of superiority.

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Please Don’t AI Stupid

Supply Chain Shaman

The Connected Supply Chain. Drip Digital Supply Chain. Autonomous Supply Chain Planning. Self-Healing Supply Chains. Touchless Supply Chains. Small companies outperform large companies, and the marquee customers of major supply chain planning technology providers underperform.