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The Digital Path to Purchase is Difficult to Model

Enterra Insights

. … The funnel is typically seen as four categories that move from a broadening group of people (cold leads) to a smaller, more targeted and closer to purchase group of people (hot leads).”[1] Such disagreements underscore the fact that the digital path to purchase is hard to model because consumers can jump on or off the path at given point.

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Grocery Shopping and Inflation, Part One: Impact on Grocers

Enterra Insights

Back in April 2021, journalist Ben Popken ( @bpopken ) wrote, “Shoppers had better start budgeting more for their groceries, according to the latest consumer price index [CPI], which shows prices are increasing — and they’re likely to keep going up.”[1] percent from September 2021 to October 2021 and was 5.4

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It’s Not Too Early to Prepare for Holiday Returns, Part Two

Enterra Insights

The bane of e-commerce is the large percentage of purchased items that are returned. She reports, “The share of online purchases that are returned averages 30% or higher, depending on the category, three times the rate in physical stores.”[2] trillion in 2021, the projection for returns is around $503 billion.”

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Two Automakers Make Senior Supply Chain and Procurement Executive Leadership Changes

Supply Chain Matters

Last week both Bloomberg and The Wall Street Journal reported the departure of yet another senior manufacturing executive at Rivian Automotive as well as an overall reorganization. Rivian acquired the former Mitsubishi Motors automotive assembly production facility in Normal, Illinois which began production operations in September of 2021.

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Cognitive Technologies are Enhancing Customer Service

Enterra Insights

The list of outstanding retailers, she reports, differs from the company’s 2021 list, which caused them to ask: “In a world where being competent is a table-stakes requirement, what does it take to be outstanding?” Balkhi explains, “One great way that companies are using AI is by integrating it with their CRM software.

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Grandmas Have Discovered the Joys of eCommerce

Enterra Insights

Long before the pandemic forced shoppers online, the trend was clear: Consumers were increasingly taking the digital path to purchase. Tech-celeration and the digital path to purchase. ”[1] He adds, “Grannies have discovered online shopping.” ”[2]. ”[3] And a lot of those Boomers are grandmothers.

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The Pandemic will End; But Will the Retail Apocalypse?

Enterra Insights

1] Coresight CEO and founder Deborah Weinswig ( @debweinswig ) told Thomas, “In 2021, the rollout of [Covid] vaccination programs should result in a partial recovery in store-based sales. If anyone was in doubt about the future of retail,” he writes, “the purchase of Debenhams by Boohoo has surely sealed the deal.

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