Optimizing Last-Mile Fulfillment for FMCG Businesses in the Middle East
Locus
JULY 25, 2023
A recent report predicts that by 2030 , the share of smartphone connections in the Middle East and North African (MENA) regions will reach 92 percent from 76 percent in 2022. This can make it difficult to plan optimal routes and reach customers on time. But the shopping dynamics have changed in this region.
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