Logistics Viewpoints
APRIL 10, 2023
The Franklin Sports Supply Chain 75% of Franklin Sports goods products, by revenue, are produced by third party contract manufacturers. 40% of the finished goods are shipped directly to retail clients by their contract manufacturers. Mr. Jordan oversees a team of eight that does the demand, inventory, and production planning.
Logistics Viewpoints
MAY 26, 2023
Last night, I took my 13-year-old son to see the movie Air, which tells the story of how Nike pursued basketball rookie Michael Jordan in 1984 to sign with the company. That move, and Michael Jordan’s incredible talent and business acumen, has turned the Jordan brand into a multi-billion-dollar business.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Enterra Insights
SEPTEMBER 20, 2021
Today you hear a lot about personalization in marketing and customization in manufacturing. After all, customer segmentation can be traced back to the earliest eras of marketing and manufacturing when people intuitively understood that, for the most part, men and women were looking to buy different goods. data) about key customers.
Enterra Insights
JULY 6, 2020
Manufacturers aren’t blind to this trend and some of them have developed direct-to-consumer (DTC/D2C) strategies. DTC strategies allow manufacturers to sell products directly to customers, bypassing third-party retailers, wholesalers, or any other middlemen. Direct sales allows them to collect customer data.
Enterra Insights
DECEMBER 10, 2019
Jordan Appleson ( @jordanisonfire ), CEO at Hark, explains, “A subset of IoT is the Industrial Internet of Things which refers to creating interconnections between industrial equipment, facilities, personnel and processes. ”[1] Given all the potential benefits of the IIoT, manufacturers should be jumping on the IIoT bandwagon.
Unleashed
JUNE 22, 2022
It’s been a long two years for manufacturing and logistics businesses at the sharp end of rapidly-changing global events. But which sub-sectors of manufacturing and logistics struggled most to fulfil orders during the pandemic, and how quickly did they rally? In fact, for many, the crises have only strengthened their resolve.
crisp
DECEMBER 20, 2022
Learn how data can help you avoid common pitfalls in the retail business. It’s a great opportunity to achieve scale and profitability, but most CPGs will face a frustrating challenge along the way: retailer data is much more difficult to collect, understand, and use than data from DTC. Ready to become an omnichannel brand?
Expert insights. Personalized for you.
198 
Let's personalize your content