Targeted Marketing in the Era of Stricter Regulations
Enterra Insights
OCTOBER 1, 2018
Thanks to stricter regulations, such as those included in the European Union’s General Data Protection Regulation (GDPR), marketers are having to reevaluate the efficacy of targeting marketing tactics. John Hernandez, CEO of Selligent Marketing Cloud, notes, “The General Data Protection Regulation came into effect in the European Union on May 25.
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