How Air Jordans Became the Greatest Shoes of All Time!
Supply Chain Game Changer
AUGUST 7, 2019
Article originally published by, and permission to publish here provided by, Leyton Prentice at Vanguard Software. When Michael Jordan first signed with Nike in 1984, the star-endorsed shoes were expected to produce $4 million in sales annually – they did $100 million in the first 9 months.
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