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Is Seamless OmniChannel Possible? How to Avoid Supply Chain Technology Hiccups

GlobalTranz

Unfortunately, a lack of understanding in omnichannel supply chains has also led many companies to experience extreme issues in delivering on their promises. In addition, some may feel that growing into a seamless omnichannel sales strategy is impossible without supply chain technology hiccups, but that is not true.

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Pillars Supporting the Digital Path to Purchase

Enterra Insights

Even before the coronavirus pandemic closed physical stores and forced consumers online, they were journeying on the digital path to purchase in increasing numbers. “Customers are increasing their appetite for omnichannel commerce as the pandemic continues,” writes journalist Jacqueline Barba ( @JackieBarba1 ). ”[2].

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Top 6 Retail Trends & Supply Chain Planning Challenges in 2023

Logistics Viewpoints

This means they are more likely to focus on value and affordability and change their priorities and brand preferences when making purchases. They are more likely to shop for discounts and sales and may delay purchases of some items. Due to the workforce layoffs, consumers have less disposable income.

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Omnichannel is another Word for Complexity

Enterra Insights

Omnichannel retail operations are well on their way to becoming the norm. Consumers now take the digital path to purchase more often than not; but, they don’t care what retailers call their shopping journey or what strategies companies use to make the shopping journey a seamless one. Cogs in the omnichannel machine.

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Omnichannel Logistics Solutions Takes the Supply Chain To The Next Level

GlobalTranz

How technology in logistics grew throughout 2016 is not limited to the technology that delivers products or enables better, faster picking processes. But, you need to understand where the investments focused, how they relate to improving supply chains and why they are essential to omnichannel logistics solutions.

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Omnichannel Operations Benefit from Cognitive Computing

Enterra Insights

Even when a consumer concludes making an in-store purchase is their best option, they are likely to have used their smartphone to search for other options or to compare prices. The digital path to purchase is becoming the norm for many consumers and both retailers and manufacturers are taking notice. Downstream omnichannel challenges.

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How Walmart Just Bested Amazon in the E-Commerce Channel Utilizing an Omnichannel Return Strategy

GlobalTranz

Amazon began looking into brick-and-mortar storefronts, hoping to capture a new slice of the omnichannel pie. Walmart has a different approach, and in several ways, Walmart is positioning itself to best Amazon in e-commerce through an innovative, omnichannel return strategy. Precursor 2: Walmart Scales Back Brick-and-Mortar Growth.