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Consumers and Retailers Have Embraced Omnichannel Operations

Enterra Insights

.”[1] Most retailers seem to agree with that conclusion and, as a result, they have invested a lot of time and money into bolstering their omnichannel operations in order to serve consumers where and when they shop. The Omnichannel Consumer. The Omnichannel Retailer. ” That’s true across the retail sector.

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The Future of Omnichannel Grocery

Enterra Insights

As consumers settle into more normalized routines, it’s fair to ask what the future of omnichannel grocery shopping looks like. ”[1] In this article, I want to focus on the e-commerce portion of omnichannel grocery sales and the numerous innovations taking place in that space.

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The Role of Data Inaccuracy in Poor Omnichannel Experiences

GlobalTranz

Poor data quality and accuracy are two of the most significant risks to omnichannel experiences. Applying the wrong data can result in poor omnichannel experiences and tarnish your brand. Data Inaccuracy Contributes to Poor Omnichannel Experiences According to a recent survey of.read More.

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Omnichannel Operations and the Rise of the Hybrid Shopper

Enterra Insights

That shift, according to Ilias Simpson ( @IliasSimpson ), CEO at Radial, involved a “transformation of omnichannel buying behavior.”[1] ” Omnichannel operations and the hybrid shopper. … Developing an omnichannel strategy doesn’t mean attempting to mirror online and in-store. ” Footnotes. [1]

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5 Ways an Omnichannel Supply Chain Strategy Can Improve Customer Experience

GlobalTranz

The importance of an omnichannel supply chain strategy cannot be overstated. According to Randy Strang of Supply Chain 24/7, a survey of the most important parts of a shopping experience found customers’ expectations are more than meets the eye. What’s Wrong With Omnichannel Supply Chain Strategy and Customer Service?

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Omnichannel Retails Comes Front and Center

Enterra Insights

Even before the COVID-19 pandemic shuttered physical stores, retailers were adopting omnichannel strategies to take advantage of the increasingly important consumer digital path to purchase. ”[2] From other survey responses, Wethered concludes consumers are unlikely to rush back into stores once the pandemic has passed. .

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Whatever You Want to Call It, Omnichannel is All About the Customer

Enterra Insights

In a recent article, Jason Rosing ( @JasonRosing ), a founding partner of Veridian, asked a surprising question, “Is omnichannel dead, dying, or thriving?”[1] After all, he notes, “Omnichannel is everywhere!” ” I’m not sure how confusing the concept of omnichannel operations is. ”[2].