Distributor Management – Top 5 Do’s and Don’ts for FMCG Principals
Enchange Supply Chain Consultancy
JUNE 10, 2025
Do Set Clear KPIs and Governance Structures : Establish transparent metrics for sales, coverage, and service levels. Do Invest in Distributor Capability Building : Provide training, digital tools, and performance incentives. A well-equipped distributor is an extension of your brand and a key to market penetration.
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