SanDisk’s Story of Customer Segmentation Strategies Using Inventory Postponement
Supply Chain Shaman
SEPTEMBER 20, 2015
Source: Dictionary.com. Instead, in the SanDisk journey , they adjusted the speed of response to their customer segments, and actively designing inventory postponement strategies. Founded in 1988 in Milpitas, California, SanDisk is publicly traded on NASDAQ with 8,600 employees globally, and market capitalization in 2015 over $13B. This included monthly reviews between business units and central operations teams and adaptive inventory segmentation policies.