Weather Permitting: How to Use Weather Data in Retail Forecasting
ToolsGroup
MARCH 3, 2022
Retail is detail. And there is a lot of ‘detail’ for retailers to manage and factor into the business every day. Despite knowing all this, too many retailers ignore the impact of weather and this adds error to plans and demand forecasts. How Weather Influences Retail Demand. It all evens out in the end.
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