The revived role of packaging in retail
Deliv
NOVEMBER 7, 2018
Just a few decades ago, the strategies for CPG companies were simple: Stand out on shelves. Before the dawn of the internet and the subsequent rise of e-commerce, transactions only happened in-store. With long aisles and towering shelves lined with goods, the most surefire way to differentiate a quality product was through the packaging. But today, a customer’s experience with a brand reaches far further than the store’s shelves.
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