Tariffs Are the New Normal: Boardrooms are Finally Demanding a Pivot to Real-Time Supply Chain Orchestration – by Mark Morgan, Kinaxis
Logistics Viewpoints
JULY 10, 2025
Others had already pressure-tested their supply chain strategies for moments like this. That’s why real-time supply chain orchestration is no longer a nice-to-have. Scenario modeling, running what-if simulations to stress-test sourcing, pricing, and inventory decisions, has become a cornerstone of supply chain strategy.
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