Avoiding the Potholes on the Road to Digital Transformation
Enterra Insights
SEPTEMBER 15, 2022
Since the earliest days of the Digital Age, business consultants have been encouraging client companies to transform into digital enterprises. Tech journalist Zach Cooper insists, “Whatever a company’s vision for the future, it must include digital transformation in order to grow.”[1] The fact that pundits are still encouraging companies to undergo digital transformation is a bit surprising considering the fact that the Digital Age can be traced back to the 1980s.
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