Blue Yonder Pivots to a Partnership Strategy
Logistics Viewpoints
MARCH 21, 2022
Umar Ausaf head’s Blue Yonder’s partnership program in North America. He used to compete with the Partners. In the enterprise software application market, the biggest players have embraced a partnership model, while smaller, more focused companies often have not. Take the transportation management system (TMS) market, for example. In ARC’s last market study on the global transportation management market , Chris Cunnane, the study author, made estimates of system integration (SI) rev
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