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The Digital Path to Purchase is Difficult to Model

Enterra Insights

. … The funnel is typically seen as four categories that move from a broadening group of people (cold leads) to a smaller, more targeted and closer to purchase group of people (hot leads).”[1] Such disagreements underscore the fact that the digital path to purchase is hard to model because consumers can jump on or off the path at given point.

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IOT for Supply Chain Tracking

The Logistics & Supply Chain Management Society

The cost of internet-connected devices has also dropped significantly making IIoT solutions more affordable at scale. Modern cloud-based solutions offer cost effective analysis of data and require no infrastructure setup, enabling faster adoption of new technologies. Deliver a delightful purchase experience to end customers.

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Carbon Mitigation Actions; For The Planet, And for the Pocket

The Logistics & Supply Chain Management Society

As a consumer, I expect when I invest in an appliance or a tool, it will keep working for a reasonably long time to bring a return. This is not just for meeting a target – it is for the health of our planet. Another way to reach carbon neutrality is to lower the amount of carbon emitted by investing in alternative energy solutions.

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What if Your ERP Never Gets Out of the ER?

BlueYonder

How to transform your supply chain (without waiting for your ERP to recover) Wholesale distribution and manufacturing (WD&M) has entered a new era where agility, speed and accuracy are no longer nice-to-haves, but rather uncompromising must-haves for meeting the new omni-channel B2B customer expectation.

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The State of Supply Chain Trends Part II: AI, Procurement, & the New Lean

GlobalTranz

From artificial intelligence to refocusing on procurement, the state of supply chain continued to explode throughout 2016, and you need to understand why. Thus, more companies replaced antiquated enterprise resource planning systems, as explained in another GT Nexus report, with an easy-to-integrate solution, such as the Cerasis Rater.

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E-commerce and the Digital Path to Purchase

Enterra Insights

Retailers have always been curious about the paths consumers take when they decide something needs to be purchased. When the Internet and World Wide Web introduced consumers to online shopping (aka e-commerce), the path to purchase became much more complex. Today the digital path to purchase is growing in importance. ”[2].

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Putting the Planet First: Bringing Sustainability To The Last-Mile With Logistics Technology

The Logistics & Supply Chain Management Society

Parallelly, expectations around the overall purchasing experience have also grown steeper. While the electrification of vehicles is gaining traction, fossil fuel-based vehicles will continue to meet this demand for the near future. LogiSYM Supply Chain Magazine – September 2022. trillion in 2021, up from $4.2