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Consumer Goods: A Formula for Service, Speed, & Brand Success

Logility

The consumer goods industry may have experienced tremendous growth, but figuring out what consumers want is an ever-evolving puzzle. From where they shop and how frequently they buy to what price points entice them, consumer behaviors have been challenging to predict over the past year.

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Freight Procurement is a Different Game

Logistics Viewpoints

Procuring transportation for freight is much different than any other procurement category. Transportation procurement needs to support both customer service and a company’s internal supply chain goals. One master of freight procurement is Kyle Masters. Procurement ran a request for proposal event.

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Paving the Digital Path to Purchase

Enterra Insights

The past couple of years has been a remarkable time for e-commerce as more and more consumers have discovered the digital path to purchase. Nina Taniguchi, an Ads Research and Insights Manager at Google, writes, “ Much has already been written about how COVID-19 has dramatically changed consumer behavior. They are: 1.

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Procurement vs. Purchasing: What’s the Difference?

Logistics Bureau

The best way to understand the difference between procurement and purchasing in a business is to consider the process involved in buying a car, says Logistics Bureau’s procurement specialist, Trent Morris. Procurement First, Purchasing Follows. But all of those things become purchasing as opposed to procurement.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics. Five years ago they may have. But today, dashboards and visualizations have become table stakes.

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Walmart Lowers their Shipping Requirements, but their Suppliers Still Struggle

Logistics Viewpoints

Walmart is not the only big retailer with OTIF requirements, but as the world’s largest retailer, and a company with stringent requirements , Walmart’s OTIF requirements are top of mind for consumer goods companies. The fines, Uber Freight reports, vary by the costs of the products being sold to Walmart.

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Get More Out of Your Kroger 84.51 and Market6 Data

Alloy

Get More Out of Your Kroger 84.51° and Market6 Data How Automation and Advanced Metrics You Won’t Get in 84.51° can help you grow your sales at Kroger and avoid inventory headaches. As such, optimally managing your sales and inventory at Kroger is essential to grow your brand and solidify its foothold with the end consumer.