The Changing Landscape of Direct-to-Consumer Sales
JULY 6, 2020
The introduction of e-commerce inevitably meant consumers would use the digital path to purchase more regularly. In fact, every year the percentage of purchases made online increases. Manufacturers aren’t blind to this trend and some of them have developed direct-to-consumer (DTC/D2C) strategies. DTC strategies allow manufacturers to sell products directly to customers, bypassing third-party retailers, wholesalers, or any other middlemen.