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Securing the Pickleball Supply Chain

Logistics Viewpoints

Franklin Sports needed to protect sales in this category by improving their pickleball supply chain. To achieve that, Franklin Sports supply chain needed to be improved significantly. Without an efficient supply chain, a company can’t meet the demand that exists, and competitors swoop in and grab market share.

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This Week in Logistics News (May 20 – 26)

Logistics Viewpoints

Last night, I took my 13-year-old son to see the movie Air, which tells the story of how Nike pursued basketball rookie Michael Jordan in 1984 to sign with the company. That move, and Michael Jordan’s incredible talent and business acumen, has turned the Jordan brand into a multi-billion-dollar business.

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Industrial IoT: Supporters and Skeptics

Enterra Insights

As cool as those “things” are, the Industrial Internet of Things (IIoT) is more important for the economy. ”[1] Given all the potential benefits of the IIoT, manufacturers should be jumping on the IIoT bandwagon. If data is the commodity, this is its supply chain.” ”[2].

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[INFOGRAPHIC] 6 Logistics Industry Trends Set to Transform 2016 & Beyond

GlobalTranz

We have discussed how manufacturers are changing the landscape through surprising, innovative trends. Changes in manufacturing processes, which will increase production, lead to one ultimate result--the logistics industry must change. Logistics Entities Move Towards Sustainability.

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The Changing Landscape of Direct-to-Consumer Sales

Enterra Insights

Manufacturers aren’t blind to this trend and some of them have developed direct-to-consumer (DTC/D2C) strategies. DTC strategies allow manufacturers to sell products directly to customers, bypassing third-party retailers, wholesalers, or any other middlemen. In fact, every year the percentage of purchases made online increases.

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Revealed: The Sectors Cutting Product Lead Times Fastest

Unleashed

It’s been a long two years for manufacturing and logistics businesses at the sharp end of rapidly-changing global events. But which sub-sectors of manufacturing and logistics struggled most to fulfil orders during the pandemic, and how quickly did they rally? This indicates that they’re on the road to recovery. .

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Customer Segmentation Remains Relevant and Necessary

Enterra Insights

Today you hear a lot about personalization in marketing and customization in manufacturing. After all, customer segmentation can be traced back to the earliest eras of marketing and manufacturing when people intuitively understood that, for the most part, men and women were looking to buy different goods. ” Footnotes. [1]