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Top 5 Programmatic Advertising Channels!

Supply Chain Game Changer

Different channels for programmatic advertising were created to make ad campaigns effective. Basics of Advertising without Humans. Basics of Advertising without Humans. Programmatic advertising is the automatic purchase of advertising inventory on publisher sites. There is a premium ad inventory tool.

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5 Outdoor Advertising Strategies!

Supply Chain Game Changer

Outdoor advertising strategies article and permission to publish here provided by Nikki Gabriel. Outdoor advertising refers to any ads that are seen outside the consumer’s home. Here are 5 effective outdoor advertising strategies and how various cities have used them to their advantage. Billboards in Los Angeles.

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Adform Helps Audi Cut 52% of its Digital Advertising Carbon Emissions

Supply Chain Brain

Adform's programmatic campaign technology decreased Audi’s advertising supply chain carbon emissions by 52% helping the car manufacturer bolster the performance of its ad campaign by 65%.

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How to succeed in native advertising

IT Supply Chain

The post How to succeed in native advertising appeared first on IT Supply Chain. By Dwight J. Lawrence (pictured). Content Writer.

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Leading Advertising and Analytics Company Outperforms With a Graph Database

The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. Download the case study to learn more!

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Store-level marketing: The next big thing in CPG advertising

crisp

When it came to how brands and retailers were using data to improve marketing and advertising, I thought I had seen it all— their struggles for precision, their eagerness to use data from retailers more effectively, and the rise of Retail Media Networks. Why CPG brands need to take advantage of this yesterday. Ready to get started?

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Holiday eCommerce Advertising Best Practices: 6 Ways to Stand Out During Black Friday, Cyber Monday and Small Business Saturday

Ware2Go

It’s not too late to optimize your Black Friday, Cyber Monday, and Small Business Saturday advertising strategy. Traditionally, big spenders promoting Black Friday and holiday deals dominate because they can bid more to have display advertising shown across Google, Facebook and the other large ad platforms.