Avoiding the bullwhip: Navigating volatile demand in a post-COVID world
Proxima
AUGUST 21, 2020
As countries begin to emerge from the turbulence generated by Covid-19, so too does the real impact on trade. Add a global pandemic to a market already brimming with volatility, and it’s no surprise the term unprecedented times has become ironically familiar. A heady mix of plummeting supply brought on by trade restrictions, and sky-rocketing demand from panic-buying, has led to an aftermath of misalignment and serious global supply chain disruption over the past months.
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