Omnichannel Focus on BOPIS
Enterra Insights
JANUARY 14, 2020
In the retail world, BOPIS stands for Buy Online Pick-up In Store and for some retailers it has become the heart of their omnichannel strategy. In New York City alone, 90,000 packages a day go missing.[4] ” The New York Times , 2 December 2019. [5] At a basic level, BOPIS is fairly straightforward.
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