Customer Service Aided by Cognitive Technologies
JANUARY 14, 2021
We’ve all heard the phrase, “The customer is always right.” ” We also know it’s not a truism. Blake Morgan ( @BlakeMichelleM ), a self-described customer experience futurist, explains that the axiom reflects a philosophy more than a truth. She explains, “The customer is always right is a phrase pioneered by Harry Gordon Selfridge, John Wanamaker and Marshall Field.